What does a news radio and its internet portal have to do with classic cars? ALL.! André Canassa, director of Rádio Banda B in Curitiba, in addition to being a competent executive, has a passion for classic cars. The idea of ??incorporating the two came naturally. On the radio web portal, he created a category of information about “the classics” as he likes to call it.
Innovative, differentiated idea and one that has been growing every day with more evidence and followers. With intelligent content, it brings varied articles about the world of classic cars and its characters, cars and people. Posts correlated with the site or not also have a frequency of new ones on the project's Intagran.
The radio also has the project's mascot, a 1969 Beetle that is plotted with the BBCC's colors and logo and is always elegantly circulating through the streets of Curitiba, or even at events outside the capital of Paraná. Last year he was at Volksfriends in Pomerode/SC, a high-quality VW event in southern Brazil. In 2022, it participated in the DNF (National Beetle Day) in Curitiba, an event that was attended by dozens of air-cooled VWs.
The Banda B Classic Cars project has been gaining strength and followers from the most varied audiences. Let's wait for what else to come. From minds like that we can always hope to surprise ourselves again with another brilliant idea.
Below are the links:
https://www.bandab.com.br/variedades/categoria/classic-cars/
https://www.instagram.com/bandabclassiccars/
https://www.instagram.com/portalbandab/
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